TikTok Launches AI Tool to Create Videos from Text and Images
The short video-sharing app TikTok has launched a new feature that allows users to create videos from text or images easily. This feature is especially useful for marketing and business companies. TikTok’s parent company recently confirmed that businesses across marketing and other sectors can now use artificial intelligence (AI) to generate short videos on their accounts.
How the Feature Works
With this AI tool, users provide a few lines of instructions or an image, and the system automatically creates a five-second video. This makes video creation faster and simpler for businesses. Moreover, individuals and other organizations can also use the tool to enhance their social media content effortlessly.
TikTok’s Growing AI Ecosystem
TikTok has already introduced multiple AI features. Just last month, in May, it rolled out a tool that converts images into AI-generated videos. However, this earlier feature was limited to TikTok Stories, allowing users to transform images only within that section. Now, the platform has expanded AI video creation capabilities, giving users more flexibility and creative options.
Competition in AI Video Tools
Like TikTok, other social media platforms are rapidly expanding their AI tools. Consequently, a competitive race has emerged, pushing platforms to develop innovative AI features. Additionally, these advancements make video creation more accessible for businesses, content creators, and individuals worldwide.
Benefits for Businesses and Users
For marketing companies, this AI tool offers efficiency, cost-effectiveness, and creativity. Businesses can produce engaging content quickly without hiring large production teams. Meanwhile, content creators and casual users can experiment with AI-generated videos for fun, tutorials, or social campaigns.
Therefore, TikTok’s AI innovations not only enhance user experience but also strengthen its position as a leading platform in the digital marketing and social media space.